Posted 7/31/2015


More Information: Scott Black | TPRM | (214) 520-3430 |

  • Shelby will offer free Katzkin interior upgrades to the 900 spurned 2015 Hellcat buyers with the purchase of an 850+hp MY15-16 Shelby Super Snake
  • New owners get a $2,995 value
  • Offer is limited to the first 300 cars per model year





LAS VEGAS – July 31, 2015Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK) will come to the rescue of muscle car enthusiasts whose order for a Chrysler / Dodge Hellcat was  cancelled, with a special incentive for a 2015-16 Shelby Super Snake. Anyone with proof of a Chrysler cancelled Hellcat order is eligible to receive a free upgrade on their Katzkin interior  when they purchase the more powerful 850+hp Shelby Super Snake.  


“Shelby has always delivered more of what the muscle car market wants,” said Joe Conway, Co-CEO of Carroll Shelby International and CEO of Shelby American. “It seems only fair that Hellcat customers should not be left without a car or the horsepower they crave.”


On July 27, Chrysler / Dodge announced that the remaining 900 open Hellcat orders for 2015 would be cancelled. Those buyers instead would receive a voucher for the purchase of a 2016 model and forced to wait.


“You can’t park a voucher in your garage, so the 850+ horsepower Shelby Super Snake is the perfect solution for power-hungry-Hellcat fans,” said Keith Belair, Shelby American Chief Operating Officer. “We can give them the high performance car they want without the frustration of getting back in line.”


The opportunity for the Hellcat buyers is simple. They need only purchase a MY 2015-16 Shelby Super Snake with the 850+hp performance upgrade and Shelby American will include the upgraded Katzkin interior, which is a  $2,995 value. To qualify, the Hellcat buyers must provide proof of their cancelation or a copy of their dealer voucher.  


“This is the hottest opportunity for disappointed Hellcat customers,” said Gary Schechner, Shelby American Vice President of Marketing. “They now have the chance to buy the car that would have likely left their Hellcat at the last traffic light. And now they’ll be able to do it from the more comfortable seats of their Shelby Super Snake. And our cars are ready to be built now. There is no need to wait.”


The price of the 850+hp Shelby Super Snake starts at $54,995, not including the base Ford Mustang GT. Information is available at or by calling (702) 942-7325.


About Shelby American, Inc.

Founded by legend Carroll Shelby, Shelby American manufactures and markets performance vehicles and related products. The company builds authentic continuation Cobras, including the 427 S/C, 289 FIA, 289 street car and Daytona Coupe component vehicles; it offers the Shelby GT, 1000, GT500 Super Snake and GTS post-title packages for the 2005-2015 Ford Mustang. Shelby American also builds the Shelby Raptor muscle truck. For more information, visit


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